Top 10 Essential WordPress Plugins for Smarter Content Marketing


Nowadays, it cannot be denied the domination of WordPress site in blogging world. More and more people use WordPress as a crucial part in their work and one of them is content marketer. Many of them spend a great deal of time planning an effective content marketing strategy, so the supporting plugins are very necessary and have a ton of benefits to help them achieve high productivity. As my pleasure, I will give you top 10 essential WordPress plugins for smarter Content Marketing.

I also hope this post will give a hand for you to reach more advantages and bring more value to your audiences.

WordPress SEO


With each blogger, each article in his WordPress website is hoped to receive the care of audiences and one of the evidence to show the attention to your site is the traffic. As we concerned, Google Search is the largest traffic source for most bloggers and WordPress SEO is a best plugin to help you rocket the traffic.

WordPress SEO helps you optimize your content to perform better in search results. Apart from the usual SEO features, it comes with a page analysis tool which is a great way to optimize content not just for search engines but for actual users as well.




Email subcribers is always purpose as well as goal that the blogger look forward. So, do not hesitate OptinMonster is exactly the most effective way to grow your email subscribers.

OptinMonster allows you to create highly effective opt in forms such as exit-intent lightbox popups, floating bars, slide-ins, and more. The page-level targeting allows you to build highly segmented email list of customers. Sites like Search Engine Journal and others are using it to increase their subscriber growth by 200% – 800%. Is this an amazing number? Download and enjoy this useful plugin.

Editorial Calendar



Do you get a trouble in arranging the schedule of all your post? Maybe, you have no idea in setting when your posts are scheduled and where you have gaps in your calendar.

So, Editorial Calendar plugin is the best choice to solve this problem. This plugin displays all your scheduled posts in a handy calendar inside your WordPress dashboard so you don’t need to keep referencing an outside app to make sure you have enough posts to keep your audience engaged with your content.

W3 Total Cache


It can easily be seen that speed plays an important role in deciding search ranking of your site. Using this plugin, you can significantly improve your site’s page load times.  Your audiences will surely satisfy because they do not have to spend time waiting page loading.

If you want to further boost site speed, then you can use a CDN service like MaxCDN which works really well with W3 Total Cache plugin.

Just install the plugin and enable page cache, you will see the miracle appear.



See the above picture, is it not difficult to realize this plugin is so popular? You can see it everywhere when visiting any WordPress site.

This plugin requires blog commenters to answer a simple math equation to post. This not only cuts down on spammy comments which discourage genuine visitors from interacting, but also makes comment verification easier than the standard hard-to-read random letter strings.



It also a proper plugin, which adds a little microphone icon to your post/page editing screen and allows you to verbally dictate your content. Is this interesting?



This plugin is quite good for supporting your content, developed by the people at Copyblogger. Scribe analyzes your blog posts to make sure the content aligns with the rest of your content marketing strategy. It’s an easy way to keep your voice and your topics consistent, especially if you have more than one writer for your blog.

XML Sitemap


In spite of just being a platform plugin, this is a must for any website. Google XML Sitemap automatically creates and updates an XML-based sitemap, which is a more efficient and the preferred way for search engines to index your website’s pages and blog content.

When you launch a new blog post, this plugin automatically pings Google to let them know that some new “spider food” awaits.

Floating Social Bar


As I mentioned above, speed is an important metric search engines use to rank your website. Many social media plugins load too many scripts which can significantly slow down your site. Floating Social Bar solves this problem by showing a fake button with real count until a user takes the mouse to the social bar for sharing.

It also sticks to the top of the screen as a user scrolls down to maximize your social shares. Other alternatives to Floating Social Bar are Flare and DigDigg, which are also useful plugin in increasing loading speed of your site.

Edit Flow


We can see that Edit Flow is the best WordPress plugin to manage editorial workflow. If you are planning your content marketing strategy, then having an organized editorial calendar is crucial. Edit Flow allows you to assign custom post status, leave editorial notes on posts in progress, manage your editorial calendar, and more.

Even if you are the only author on your WordPress site, you can still use Edit Flow to improve your own workflow.

In conclusion, there are many WordPress plugins  for you to choose. Above is just top 10 essential WordPress plugins for smarter Content Marketing. Depending on your purpose and site, you should consider to choose the most suitable plugin. What are some plugins that you use on your site? Let us know by leaving a comment below.