13 Promising Startups of 2011 that Everyone should Watch Out For


The year that it was! 2011 was a year full of stuff implausible even in our dreams. The Facebook redesign, the advent of Infographics, the new Twitter, and (of course) the much expected new years resolutions that start to follow. My fingers are itching to talk about my personal achievements in the year 2011 but then I don’t want the editor to kick me out of 1WD for being overly personal. 2011 saw some ace startups that are here to stay. I will take you through some of the riveting and ambitious startups of 2011 that will continue to grow in the year 2012. Let me know if you have others in mind that should have been part of this list.

13 Promising Startups of 2011 that Everyone should Watch Out For

Row Sham Bow

Row Sham Bow is a game development studio backed by venture capitalists. The company focuses on developing games for social networks and various other consumer platforms. The company is committed to create games that touches the audience’s heart and soul. One of their fresh projects is Woodland Heroes that is doing well on Facebook. We expect a lot more from the team of Row Sham Bow most of which have the EA Sports work experience.

Event Grabber

Optimization of location based marketing is the new fad in the Internet industry and the people behind Event Grabber are well aware of this fact. Event Grabber will grab all the local events and categorize them automatically into various categories. Later on it recommends the same to users on the basis of their personal preferences. It is said that you have arrived once you are featured on Mashable and Event Grabber has earned their space on Mashable.

Kogeto Dot

Kogeto Dot was launched by Kogeto in the year 2011 and was appreciated by its consumers. The Dot lets you shoot 360-degree videos from your iPhone. Kogeto Dot happens to be the smallest (and the cutest) panoramic camera for an iPhone available to date. Kogeto Dot raised $120,514 on KickStarter from over 1023 miniature venture capitalists (of sorts).

Warby Parker

Nothing incredibly unique about Warby Parker but they still seemed to have attracted a lot of attention. Warby Parker is an online retailer for prescription glasses and similar products. The reason why Warby has garnered so much attention is the fact that it has shown guts to disrupt an industry that has been around for ages but never found competitors. It solves a real problem in the online prescription glasses industry and gives the end consumer the much desired choices.


We see students carrying iPads, iPhones, Kindles and various other gadgets to schools. The problem that has come up with multiple gadgets that are used for the same purpose is the compatibility. Desmos has done its homework and come up with a platform which will be compatible with any device and make life easier for students as well as teachers. Desmos launched onstage at the TechCrunch Disrupt and has gained a lot of publicity since then.


Adding another to the list of ed tech startups is Goalbook. It has been tagged as the Facebook of IEPs (individualized education programs) as Goalbook seems to fulfill a void in the IEP industry. IEP can be extremely complex to design due to various student preferences and Goalbook founders have shown the courage to simplify this niche. Goalbook helps the team working with the student to better communicate with each other so that all can collaborate to achieve the desired goal.


Goodsie is to E-Commerce websites what WordPress is to blogs. You want to setup a blog real quick? Use WordPress and you will be rolling in minutes. Similarly Goodsie has taken up the tough task of gifting everyone with an e-commerce website in no time. You get to choose between multiple layouts and it happens to be a real good option for starters. With over $3 million in funding, Goodsie is here to stay.


Remember the good old days when learning JavaScript would scare the you-know-what out of you? Well, I am part of that same club who was always afraid of JavaScript during its initial years in programming. Codecademy took the task of making JavaScript learning a fun process and the startup seems to have succeeded in that pretty well. One can learn and practice the basics of JavaScript online at Codecademy without getting bored.


Isn’t that a lovely three letter domain? Fab happens to be a flash sale and home decor portal that has done well since its launch around 6 months ago. With over $11 million venture backing, Fab is here to stay for sure. Fab gained a nice amount of recognition due to its viral marketing scheme. The website asks you to invite 3 friends before you get access to its content (which is actually riveting). Fab is famous for selling unique stuff like iPhone covers that are made out of daily newspapers.

Get Around

Get Around works on the unique concept of renting out your vehicles when they are not being used. Get Around lets you rent your vehicles to your neighbors when your aren’t actually using it. Services like hourly rental and full insurance attracts customers and the service has henceforth done well since its launch. The $3.4 million dollar funding from CrunchFund was enough to keep the service rolling.


Another amazing domain name. I wonder where these startup guys get these domain names. Must be some hefty money exchanged before these domain names are available for use. Alright, lets get down to business. Oink is a actually a cellphone app that lets users rate any sort of stuff that comes by in their life. You can rate things like hamburgers and later on share it with your friends. Oink is one recommendation app which will let you rate items at the venues you visit on the fly. Oink is actually the brain child of Digg found Kevin Rose and henceforth has already gained enough recognition.


Another location based startup which focuses on the rising form of business in locations next to your home. Zaarly is location based marketplace for requests that are real time. You can pinch your neighbor in Zaarly who is ready to movie tickets that you are searching for disparately. Connect, buy and sell. Zaarly is backed by over $14 million worth of investments which makes its future pretty strong.

The Verge

The Verge might look like just another tech blog but it is a lot more than just that. Launched by former Engadget Editor, Joshua Topolsky, The Verge has the strong backing of Vox Media. The Verge is an overly enhanced form of tech. blogging where journalists strive to bring in in-depth analysis of latest news and updates that target niche audience.