When you go through the text, you get surprised to learn about the secrets of saving your designing cost that never affects the quality of the art. This news is hard to digest and my friends are repenting perhaps to count the extra amount they have invested to stay ahead among the community of designers. Well. It is better let than never. Here, in this blog, the readers will be provided with handful of cost effective and innovative ideas to relive the designing venture and step a mark in the world of wine designing.
The concept of quality price ratio, or popularly known as QPR is exclusively used among the owners who run liquor business. To say more precisely, QPR is the process to measure the profited amount in return of what you invest in your wine business. If you are not satisfied with the result, or to say, if your profit amount don’t worth the investment, be sure that product QPR is not up to the mark. At the same time, a product with high QPR can feel you like being robbed on highways. My approach is to take you out of the misconceptions that lead you to compare between the liquor and the art of promoting it, along with establishing the point that the pedigree and cost are no way related to each other when you talk about the liquor or think to design it.
There is nothing to argue on the fact that a quality designs comes with few common features and all are not equally appealing. A design that soothes my eyes may not be that appealing for you and the person next to you may avoid it as a crap art. However, subjective designs receives appraisal from honest admirers of graphic designing.
Hope readers will not get me wrong if I say good designs are low-priced. What I mean to explain is the fact that with the advent of graphic designing, quality designs are now available at reasonable prices. Compare the 100 of designs and the price rate provided by different organization. You will get thousand of variations as they don’t affect your budget that much.
According to clients, Quality – Price – Ratio can be categorized according from four different point of views.
- Bad yet costly graphics: Clients will never opt for this type of designs that is painful.
- Low priced and poor designs: designs of this kind will surely have poor QRP as the quality level is nil, instead you get it at a reasonable price.
- Expensive quality designs: This is the toughest one that when you deliver a quality design that cost higher. Generally, clients don’t shop for this type of designs.
- Customized low priced designs: This is the most preferable option for the clients who are supposed to get better products at affordable price.
There is always a clash between the clients and the developers, as clients clings to the fourth option, where as developers priories to deal with the third one that. Here you feel the need of building tan attitude to communicate with the clients. If you are confident enough of the quality and approach of your designs, believe me client will preferably invest in your designs instead of looking for others.
Branding is the word that earns the design better quality price ratio. Now you may b surprised that why I am talking about brand while discussing designing. The fact is, a brand always earns better reactions and attachments from the customers end. Designers may not have adequate ideas about designing; still they will prefer the designs that come from a branded agency.
Strategies to put the right tag on your design
It is very hard to decide the exact price you should demand from the clients for your designs. You will find it difficult to attach the right number, as when you demand high price it seems you are proud of your creation. Again you lose your dignity as a designer when you charge a low cost for a piece of art. However it is very important for the designers to come out get released of such emotions and set up the mind so that they can get the maximum value from the product. He or she has needed to know that quality designs are like antique piece of arts.
Therefore it authorizes the designers to demand a good amount. How you can do it. Read the story and get ideas: I once heard about a wedding photographer (who charged average prices) that wanted to work less. So, she figured that if she just began raising her prices there would simply be less interest from clients. First she bumped up to $2,000 a weekend, then $3,000, then $4,000. To her astonishment, she actually began receiving more requests from clients.
The clients figured that if she was charging such a high sum, she must be really good. Truth being told, she hadn’t gotten any better, she’d always been a good photographer – but the higher price led her potential clients to believe this and, in the end, they were never disappointed. Finally this photographer raised her prices to $20,000 per weekend, essentially pricing herself above what almost anyone could afford. Her potential clients then began offering to fly her to remote locations around the world just for the chance to have her shoot their exotic weddings.
I think you get my point. The old economic adage that higher price correlates to lower demand don’t always hold true and this is especially true of luxury goods. Design is a premium service. A luxury good. It is certainly not necessary to run a business (just take a look at all the used car dealers of the world for confirmation), but results in a definite advantage to the businesses who value good design. Don’t be surprised to find that design and the pricing of design follows a slightly paradoxical pricing relationship. This little story also illustrates how important market positioning is to luxury goods. You’d be a fool to try and compete on price with sites like 99designs, so don’t try. Compete on completeness, your creative vision and your customer service.”
I will also share some simple tips to fix a sensible amount for the services you are catering. If you prefer to go with my opinions I will suggest you not to charge on hour basis, though this is a common practice among the designers, well I will personally suggest to avoid it. This idea is not adequate enough to deal with some creative products. This idea is better for jobs where you collect inputs and alter them using following particular process.
Moreover you also don’t know how much time you will take to deliver a sparkling design it may take few minutes or the whole day. When you are not of time how, it is difficult to charge on that basis.
Next you have to consider how much you are spending to for the business. It includes the cost of everything that you require to create exclusive designs. The price of your machine, the money spend to install hi-tech designing applications, either you are spending a few as office rents. Make a list of all the things you need daily to accomplish your task and review them at least once in a year. To calculate your average expense, you can divide the recurring cost by the number of designs you develop in a month. This is very important to fix the price for your product. It is not that you stick to the average price, bit this process helps you to gain profit from your venture.
When you are working on a particular project, focus on creativity. Remember, designing is not as simple as you accomplish day to day task. You have to expert enough to create a structure with resource in your hand. That is why designs are priceless in that sense.
Creativity coefficient is the multiplier that is applies to the base cost of conducting a business. This multiplier or coefficient facilitates the designers who can idea of the difficulty level involved in a particular project, which in turn helps him to price his products.
The creativity coefficient depends on these three factors
It is pretty straight forward: the charges are proportionate to difficulty level. For instance, if you are designing a broacher the creativity coefficient can be 1.20 all over. But at the time of designing, company profile and rebranding it, the creativity coefficient shoots between somewhere among 10 to 15.
Brand strength: again don’t hesitate to charge more when you are associated with a brand. It may sound unjust at first, but it the simple way to select right clients who will gleefully work with the brand that values the client’s investment.
Individuality: clients always prefer to pay for a design that is different from others. Undoubtedly, designers are using the same applications still there the idea and creativity level differs. And that is the plus point to charge more from the clients.
These tips will help my designer friends to get some effective and innovative ideas to value their own service and demand a price accordingly. At last you should not forget that you are able to satisfy your client in true sense, and you too feel glad to receive the amount from the client.